Mobile Marketing Guide: SMS Shortcodes or SMS Longcodes

Long code sms services in India

One of the strengths of mobile marketing is that it allows you to measure the effectiveness of all your existing offline marketing; for example newspaper ads, yellow pages ads, directory listings and magazine ads. The best way of doing this is to add a mobile 'call to action' to your advertising.

Despite the media frenzy surrounding QR codes, SMS short and long-codes remain the best way of achieving this, because every phone can receive and send SMS text messages. With smartphone adoption  only at around one third, why eliminate two-thirds of your potential responses?

What's an SMS Shortcode?

An SMS Shortcode is essentially a five digit number on which you can set up a keyword. When somebody sends a text containing your keyword to the five digit number, a response is triggered - for example a mobile coupon can be sent back.

Having a Shortcode then as part of your call to action then could be 'Text DEAL to 81234 for 20% off your next [haircut/sandwich/food bill]". You can then monitor how many people text DEAL to 81234, so you now know how effective your offline advertising truly is. To see an example of a Shortcode in action, text 10TIPS to 88802 

Bonus tip: Set up a different keywords for each type of offline advertising, so you can monitor what media is driving the responses.

What's an SMS Long code?

An SMS Long code works in a similar way to a Shortcode, only (as the name suggests) a Long code is a full 10 digit number that your customers can text, but not ring. The advantage of using a Long code is that the Long code is unique to your business (only you use it), meaning you can set-up as many different keywords as you like for no additional cost.

Shortcode on the other hand are provisioned carrier by carrier, making it very expensive to operate your own Shortcode. For smaller businesses, it is more common to rent a keyword on a Shortcode that already exists. This means you pay per keyword , and if another business is already using a term you cannot have it. This makes popular terms such as FREE or SALE difficult to get.

Which to choose?

Shortcode are most effective when the person responding does not have a lot of time to remember or write down your number. For radio or TV ads, this is really the only option. Customers are slowly becoming more familiar with responding to Shortcode, as Programmers such as 'X Factor' now take the majority of votes by text.

Additionally, while Long code can handle around 1000 messsages per hour, Shortcode can handle 1000 messages per minute! If you are anticipating a big spike in response, go for a Shortcode.

For an SME on a tight marketing budget, Long code can be excellent value of money, particularly if you want to set up a large number of keywords.

Finally whether you decide to use short or long codes, remember that the success of the campaign will be determined by the offer you are making. Remember, the quantity (and relevancy) of the offer are always more important than the technology! Think about the things your customers are most likely to respond to, and you response rates will increase regardless of the length of the number.

You can find more examples of SMS campaign best practice on my website Smsgatewayhub

Long Code Services With SMSGATEWAYHUB

Long Codes are nothing but a 10 Digit Virtual Mobile Number (sometimes also called as SMS Virtual Number) to which a user can send a text message to interact with applications and get the desired response. Typical services that can be deployed using a virtual mobile number can be a Request-Response application, Information-on-Demand, Activation of service, etc.

Unlike Long codes which are accessible only in India, SMS Virtual Numbers are globally accessible and an end user can send message to virtual mobile number at normal SMS charges; hence, Long code Services are a perfect fit for enterprises who don't want their target customers or employees to pay premium SMS charges for sending a query. Moreover Smsgatewayhub  Long code services also offer enterprises to have their own dedicated virtual mobile number at very affordable prices.

SMS Virtual numbers are perfectly suitable for closed group target audience (Closed Group Information System) like Existing Customers, Employees, Vendors/Dealers, Sales Force, Service Engineers, etc. who can regularly use the 2-way SMS Application on SMS Long code and Fetch/Provide the desired information. A Few of our clients are satisfactorily using Smsgatewayhub  Long Code Services for Mobile Easy Recharge Application, Collecting Feedback from the customers, Information-on-Demand, etc.

At SMSGATEWAYHUB, we can provide our clients a SMS Virtual Number from any telecom operator circle (State) in India. We not only provide but also manage the Virtual number with 99.9% up time and 24×7 technical support

Features of Long Code or Two Way SMS Services


Register your own exclusive Keyword (Subject to availability)

Unlimited Free Sub Keywords
Get Inquiries / Votes / Complaints / Feedback etc on your Keyword
National Coverage
Web Interface for viewing reports
No Setup Fee
Auto Reply to the client
E Mail Notification on every hit
SMS Notification on every hit (Optional)
URL Forwarding (Optional)

From each message on your Keyword you will receive :

The date & time when we received the message

The number of the mobile that sent the message

The Complete message including your Keyword

Long codes through SMSGATEWAYHUB  are the best and easy to use and fast to send and can reach lakh of people within seconds.